In reality, TV shows boost the West End

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An article from the SMH about the reality TV shows in the UK casting musicals for the West End.

Research commissioned by the Society of London Theatre showed that for almost half of theatregoers, watching a reality program had made them more likely to see the featured West End musical. It also found that almost a quarter of theatregoers who saw the musicals linked to TV reality shows were then more likely to go and see other productions.

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