Theatre Web Marketing

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Talissa
Director

Almighty *cough* evil *cough* moderator

Posts: 2,324

Theatre Web Marketing Jul 24, 2006 20:44:38 GMT 11

Post by Talissa on Jul 24, 2006 20:44:38 GMT 11

www.theage.com.au/news/arts/theatre-of-the-air/2006/07/20/1153166520035.html

An article about some very interesting marketing strategies by American producers, especially off-Broadway. Now, let's see how long it takes for Australian producers to catch on.

~*And when he saw her face
In his heart there was space
For none. No other but she*~

Parade of Stars character - Marguerite, from The Scarlet Pimpernel
Medley of the Stars song - L'Un Vers L'Autre, from Les Miserables

Buff
Director

An actor's a guy, who, if you ain't talking about him, ain't listening - Marlon Brando

Posts: 1,783

Theatre Web Marketing Jul 25, 2006 9:56:27 GMT 11

Post by Buff on Jul 25, 2006 9:56:27 GMT 11

In the concert/show we're rehearsing now, each cast member has been emailed a copy of the advertising poster with a suggestion that we forward it to everyone on our email list.

Not quite the same thing, but it's heading the same way.

Buff

"To love another person is to see the face of God" - Les Miserables

Parade of Stars character - Enjolras from "Les Miserables"
Medley of the Stars song - Do You Hear The People Sing, from Les Misérables

Keeper of the Elegant Thimble

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